David Cameron Selling Too hard

David Cameron: Kind to Puppies

Until this week, it was an accepted fact in Britain that David Cameron’s Conservatives were going to sweep Labour out of parliament.  The two parties’ policies are practically identical, either way Britain is doomed to spending cuts and higher taxes, but Cameron had the distinct advantage of not being Gordon Brown, and he was working that angle hard.  Of all the politicians in the world, few have tweaked their public personality quite as often as David Cameron.  Where he could have been dismissed as a blue-blooded Etonian, he’s managed to keep his party on the progressive side of social issues while publicising himself as a normal, if throughly modern, British dad. But in the same week that Gordon Brown has been painted as a sputtering, browbeating, red faced tyrant after is was made known that many of his staffers called the National Bullying help line, Brown’s popularity has recovered and Cameron’s has fallen by a very large margin. Apperently the image of Gordon Brown stabbing the back of a car seat with a pen in a Scottish rage is less offensive to voters than David Cameron’s constant, excessive, pandering.

Let’s take a few quotes and see if we can construct Cameron’s meaning.

Let’s starts with the ladies.  A “special interests group” of an alarmingly large size. On Women’s Hour on the BBC:

“all-women shortlists will help us boost the number of Conservative women MPs” Translation: I care about women being part of the democratic process so much, I will appoint then to parliament if I have to.

He stressed that his feet are firmly on the ground as a man who does his own shopping, cooks his own food and does “all the things that you do as a family dad” : Translation: In the modern world, men need to step in and help our long-suffering women.

“If you want to be prime minister you should open up,” Also, sometimes you need to wind down with some chocolate-covered strawberries and a viewing of Love Actually.

Now for the gays. To Attitude Magazine:

“the Church of England should change their attitudes on homosexuality” Translation: It’s not the Conservative government that has a problem with the gays, it’s the people who vote Conservative who are the problem.

For the average guys. To shortlist.com

“Draught Guinness in cans… is one of the great inventions of our time” This is where the level mindless pandering becomes obvious.  Guinness in cans??  They may be blue collar, David, but it does not mean they prefer their beer flat and metallic. Could have just said “Guinness” but oh no, he had to late it a step lower.  Guinness in cans!

And finally, for the Conservative base.

He described the [fox] hunting ban as an “affront” to civil liberties and “completely unworkable”. Translation: Doo doo do Doooo!!!

://news.bbc.co.uk/2/hi/8314322.stm

http://www.guardian.co.uk/politics/2010/feb/18/david-cameron-guinness-darts-sky

http://www.pinknews.co.uk/2010/02/09/david-cameron-makes-hijab-jibe-to-gay-magazine/

http://www.guardian.co.uk/politics/2010/feb/18/labour-david-cameron-foxhunting-ban-fox-hunting

http://www.mirror.co.uk/news/top-stories/2010/02/22/voters-turning-against-david-cameron-polls-reveal-115875-22060685/

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